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After the two companies merged, subscribers could get access to both channels, and later the sports channel Sky Sports also became encrypted. The BBC was given the highlights of most of the matches, while BSky B paying £304m for the Premier League rights, would give them a monopoly of all live matches, up to 60 per year from the 1992 season.A few weeks after the deal, ITV went to the High Court to get an injunction as it believed their bid details had been leaked before the decision was taken.
The present service can trace its heritage back to 1989, when BSky B's predecessors Sky Television plc and British Satellite Broadcasting encrypted their respective film channels – Sky Movies and The Movie Channel which required viewers to get decoding equipment and a subscription to watch the channels.
T traces its beginning back to the seeds of a simple idea: to cater the young individuals with a distinct sense of style.
It all began in 1988 with a small 200 square-foot shop featuring brands that were not readily available elsewhere in Hong Kong.
Sky Multichannels was a subscription package that gave access not only to Sky's own channels but also those of third party broadcasters. It was based on an idea by then CEO Sam Chisholm and chairman Rupert Murdoch of converting the company business strategy to an entirely fee-based concept.
The new package included four channels formerly available free-to-air, broadcasting on Astra's satellites, as well as introducing new channels.
ITV also asked the Office of Fair Trading to investigate since it believed Rupert Murdoch's media empire via its newspapers had influenced the deal.
Following a lengthy legal battle with the European Commission, which deemed the exclusivity of the rights to be against the interests of competition and the consumer, BSky B's monopoly came to an end from the 2007–08 season.BSky B's digital service was officially launched on 1 October 1998 under the name Sky Digital, although small-scale tests were carried out before then.At this time the use of the Sky Digital brand made an important distinction between the new service and Sky's analogue services.New and unknown brands alike are nurtured by IT and are given the opportunity to test the water in new markets.If they pass muster with our discerning shoppers, they have the opportunity to springboard into free-standing stores and even greater exposure.In May 2006, the Irish broadcaster Setanta Sports was awarded two of the six Premier League packages that the English FA offered to broadcasters. In February 2015, Sky bid £4.2bn for a package of 120 premier league games across the three seasons from 2016.