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Unlike online dating sites Match or OKCupid, both of which she'd tried, Coffee Meets Bagel didn't flood Crawford with messages from interested men or invite her to examine profiles of eligible dates, wasting time she did not have.
At the time, more than 42 million singles globally had registered with since its launch in 1995, and worldwide there were over 15 million members using the service.
Either way, she could make it fit into her busy lifestyle.
Hinge, another free dating app on the rise, has a similar philosophy with a slightly higher volume, sending members five to 15 potential matches a day.
Both can make it more difficult to spot the diamonds in the digital rough.
“People are overwhelmed by the sheer quantity, but they are underwhelmed with the quality,” Justin Mc Leod, co-founder of Hinge, told NBC News.
The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.
Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).
And while no dating app can guarantee the absence of creepy messages, the fact that both Hinge and Coffee Meets Bagel only connect people with friends of friends on Facebook at least discourages totally random people from mass-messaging things like “Sup?
” They began texting, which is how the service first connects people. "He wasn't the first person I talked to on Coffee Meets Bagel, but he was the first person I went on date with," she said. In September, a little more than a year after she decided to click "Like" under his profile, the two are getting married in Chicago.
Last summer, Crawford did not have a lot of spare time to look for Mr. She was spending 70 hours a week studying for the Medical School Admissions Test (MCAT) and working at a healthcare company in Chicago.
But she also wanted to meet someone, so last spring, Crawford signed up for a relatively new dating service called Coffee Meets Bagel.
That means users never get more matches than they can handle — a draw for women who would otherwise be bombarded with messages from men on OKCupid or Tinder.