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05-Jul-2017 07:24 by 3 Comments

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They realised they needed a compelling story and an appropriate character around which to weave the tale: Enter Ovation Bear.Ovation Bear became the spokesperson for the new evolving brand, had his own social media channels and blog, his own annual awards programme called the Huggability Award and, eventually, went on to become the recipient of a prestigious Meetings Industry Marketing Award (MIMA) You pause at the door but then decide on another trip to the bathroom. You enter the ballroom together and stand there for an hour sipping drinks and smiling hopefully at anyone who makes eye contact.

They also learned, above all, that culture needs to be lived and modeled daily, particularly by the leadership in the organisation.

Planners of meetings, incentives, conferences and events are not particularly interested in individual hotels or venues, DMCs or motorcoaches.

First and foremost they're interested in how destinations - as a whole - can provide them with integrated solutions where all players pull together seamlessly to deliver the perfect event.

The digital revolution came as a consequence of the internet and changed the face of the business world to the extent that the acronyms BC and AD might be interpreted as "before computers" and "after digital".

Download brochure (pdf) And nowhere in business has the digital revolution been more tsunami-like than marketing where global communication is instanteous and big data facilitates laser-like measurement.

This dynamic session provides a step by step approach to destination selling and how to create added value for clients by collaborating with your competitors.

How do create demand for your services when you're only starting off and have no trading history?In this session they share their successful framework for unlocking the cultural conundrum and equip you with tools and strategies to maximize your success in an exciting but perplexing multi-cultural marketplace.Meeting Planners, increasingly, are required to plan, stage and execute meetings, incentives, conferences and events outside their comfort zone, in countries or geographical regions that they've never been to, speaking languages they don't know and using currency they don't understand.The client suddenly materialises in the lobby and you wave at her in giddy anticipation.You open your arms to welcome her warmly and just then the fire alarm goes off...But what are the threats and opportunities that stem from this for the meetings, incentives, conferences and events market? Does it challenge the pivotal importance of relationships in our industry?

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