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Once they have enough data to analyze, he helps companies go in and slowly adjust the user experience based on the data.“You really have to understand how people use, or don’t use, your service,” he said.
While more people than ever are trying online dating, the core issues surrounding the industry remain — which David suggests include less-than-successful matching systems and the stigma of finding your significant other online.
While the Internet was busy finding its way into everyone’s home in the ’90s, David was working at an agency in New York trying to take advantage of the new Internet thing.
“My role was to demystify the impact of technology on marketing,” he said of working with the early adopters developing websites that would use e-commerce and online advertising.
As an MP working four, sometimes five days a week in Westminster, I believe it is vital to spend as much time as possible in West Dunbartonshire.
Any chance I get I visit schools, community groups and local businesses.
He decided to further embed himself in the space by creating his Online Dating Insider blog, which became a go-to for industry insights, and he, in turn, became a sought-after expert.
He has since capitalized on his opinions by bringing his consulting, analysis, and advisory business under one brand — Digicraft.“Sites like The Grade are bringing analytics-lite to dating, which is important,” David said.“Give me a dashboard that shows my performance on a site, and, most importantly, shows me how to be a better dating community member.” He explained that dating apps today need to focus on testing assumptions.“Let’s just say that the dating industry has barely addressed the shortcomings that I was talking about a decade ago,” David said.The largest shortcoming, David went on, is that the dating industry does very little with the user behavior data it collects.Over the years, he has helped dozens of dating companies, from startups to established businesses, all while shedding light on the space in his blog posts.